XSite Modular’s Amy Marks: There are Winners & Losers in Mission Critical …. and the Losers are Slowing Down Our Progress

LEESBURG, VA – CAPRE’s inaugural Women of Mission Critical Summit dove into some of the most critical issues facing the data center industry, but one panel sought to examine those same issues as they extend beyond our lens. Bridging the Digital Divide: Expanding Inclusivity Beyond the Workplace featured a quartet of leading ladies from the mission critical space talking about how our work could improve the lives of countless people around the world. About halfway through the panel, Moderator Ilissa Miller, Founder & CEO of iMiller Public Relations and President of NEDAS took a step back to take a look at some big-picture issues. “We’re having some great conversations about two things. One is adoption and the second awareness. While women are 51% of the population, this is for everyone. It affects everyone,” remarked Miller. “And we have to consider two things as we market solutions to our targets. One is that adoption takes a long time, and enterprise business and end-users are not motivated to change their technology, because they just did. Or they’re in the process of doing so.” In other words, a handful of various upgrades is a big sell for anyone going to an enterprise company. “Technology companies might be the collective for us in this room. Technology is your playground,” she related. “So when you’re deploying these solutions, whether that’s on the wireless side or it’s deploying modular data centers or even access to the…