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Tuangru’s Jad Jebara: Energy Reduction, Hybrid Architecture, AI Impacting Data Center Decisions

 
Nov 10, 2017
by Josh Anderson

SANTA CLARA, CA – Jad Jebara is president and CEO of Tuangru, a next-generation data center infrastructure management (DCIM) software provider. He previously served as senior vice president of finance and administration at Peer 1 Hosting (now Cogeco Peer 1), where he was responsible for finance, supply chain and IT. A Fulbright Scholar, he holds a Masters in Professional Accounting with a concentration in Information Management from The University of Texas at Austin, as well as a Bachelors of Commerce from Birzeit University. At CapRE’s recent Northern California Data Center Operations, Engineering and Architecture Workshop in Santa Clara, Jad joined Green Mountain Data Centers’ Svein Hagaseth to provide a keynote presentation about innovative uses of infrastructure management (DCIM). Below is the third story in a series of transcriptions of that keynote.

Jad Jebara, CEO and President – Tuangru

“Today I’m talking about the future of data centers,” began Jebara. “Let’s start with some industry trends that we’ve seen and why it’s relevant for enterprise. Why its relevant for colocation providers and why it’s relevant for data center operator and why it’s relevant for cloud-hosted customers. What we are seeing in the market is that the global market for data center infrastructure management software is growing.”

“You can see that the size of the market is estimated at $2.20 billion USD,” he explained. “Secondly, once you look at that, is the other aspect of where infrastructure is being hosted. Look at Cloud management software. Pause here and look at that. It’s $15.3 billion USD in cloud management software. We’re talking about DCIM and Cloud. The “I” in DCIM is infrastructure – that’s whatever IT application a host should reside in. So the challenge for decision makers is deciding what application you should reside. Should it reside in my own data centers, or should it reside in Amazon, AWS, Google, or any other loud provider? The next question after that is why. The third question is how, and when should that change? So really, when you look at this, you really need to be able to make these decisions objectively.”

So what are the major trends that are impacting these decisions, asked Jebara. “Number one is energy reduction,” he replied. “The federal government is pushing hard for data centers to achieve PUE of 1.25. The second major trend that’s happening is cloud and hybrid IT. It’s no longer that application reside in just your own infrastructure or just in the cloud. You have hybrid infrastructure all over the place. And hybrid means that it could be a multi-cloud environment. It could be an on-prem and cloud environment. Or it could be on-prem and clouds environment.”

“So how do you manage that?” he again asked. “Every cloud provider has their own interface. Your own internal infrastructure has its own interfaces. Your facility layer has its environmental sensors, capacity metrics, and all that. Then you have your IT workloads – server, storage, network. There’s different parameters. Then you go to your virtual. Different parameters and different KPIS. So how do you put all of that information together and make educated, objective decisions?”

“Lastly, simplistically, look at AI,” he offered. “We look at AI as observe, optimize, and operate. An analyst once said that, AI has existed since the 60s. But today, now you have a lot of people are talking about it and its benefits. AI is a lot of AI and bullshit – you have to be careful about what you’re buying. You have to look at AI as how does your business benefit from collecting and observing the data, and using that data to optimize using whatever aggregates are there, and drive operational optimization.”

 

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