How do smaller players thrive in data center markets today?

DENVER, CO – We write a lot about the big players in the data center space. Equinix, ViaWest, DigitalBridge and the like drive the conversation, and make the biggest waves. And as big names consolidate at a quick rate, the pressure increases as well. That said, there are still plenty of ways for smaller players to succeed in data center markets today, and insiders are talking about that as well. Just ask Robert D. McClary, Chief Operating Officer at FORTRUST, who is a firm believer that for an eco-system to thrive, it needs competition. “It needs competition up and down the spectrum, and it needs to have individual players up and down the spectrum. It needs to have individual players as well as national players, big guys, with different service offerings,” he says. “That said, I want to beat all those people I’m competing with, but I need those people, especially for imports in the marketplace. We’re seeing an uptake in imports to the marketplace, because of that competition. And that competition is largely driven by non-consolidated, non-national providers.“ “If you went to Denver three four years ago, and Denver was the only player that had capacity, that wasn’t very attractive to someone from outside the marketplace,” continues McClary. “Now, you have 12 providers, and a lot of people building, and there’s a lot of activity – that builds an even bigger marketplace.” However, McClary thinks that M&As will become…