Harrison NoG Case Study: Attracting Retail When the Industry is in Flux

JERSEY CITY, NJ -- The southern portion of Harrison, New Jersey has seen a transformation in the last ten years. No longer just an industrial area, it's become a transit-oriented region with a wealth of amenities and a thriving community. However, the best part of the revitalization may still be to come. GRO Architects have submitted a proposal for a long-term project called Harrison North of Guyon (NoG) which would result a 242,276 square-foot, 20-story office tower; 15,027 square feet of retail space; a hotel and more. This project is on the cutting edge of development in New Jersey, so at CapRE's Gold Coast Commercial Real Estate Summit last week, we welcomed Joseph Bezzone, President of JBezzone Incorporated, a key stakeholder in the project, to talk about place-making in an area that has been referred to as "industrial no-man's land." Density in Harrison: What Do We Do After They Come? "We’re embroiled in this game of real estate that we play," began Bezonne. "Downtown real estate, transit-oriented development – we hear these names. We all want that. At least that’s what we hear from the banks and the lenders. We want transit-oriented. Well, this particular one is stuck to a train station that gets you directly to Manhattan. So I’m thinking that this is probably a good spot to be." "But you know, we have the dichotomy here of what to do. Residential -- I don’t want to say it’s…