Going Green vs Buying Green: MTDCs Have to Figure Out How They Play

DULLES, VA – Everyone in the data center industry, especially those in the hyperscale world, are feeling the pressure to go green and to be responsible environmental stewards. CAPRE convened a panel titled “How are End-Users Driving ESG Practices among Data Center Providers?” to explore how various stakeholders from across the industry are making the most of this opportunity. After the panel concluded its introductions and set the tone, Moderator Jeff Ivey looked to his panelists to ask a question. “As an industry in general, we hear a lot of things about green power. What is the difference between going green and buying green?” he asked. Troy Hill, Director of Data Center Operations for Iron Mountain Data Centers offered the first response. “From our customers, what we’re hearing is very much a desire to design greener. They want to operate more efficiently. They want to consider land use. They want to consider the impact on wildlife. And they want to really look at what kind of power touches them,” he shared. “Looking at my teammates on this panel, I think that making sure this is part of the conversation is important when it comes to both being green and going green. We’ve seen data centers move to some kind of self-generation on their facilities, with solar or wind or some combination,” Hill continued. “But we have to combine that with our virtual power purchasing agreements, where we’re actually purchasing green…