Christopher Trapp, UPSTACK: Hybrid Cloud Creating a “New Breed of Customers”
by Josh Anderson
CAMBRIDGE, MA – If hybrid cloud architecture is a chess game, then there are lots of strategies you can take to ensure a victory. And this is why CapRE’s Second Annual Boston and New England Data Center Summit featured a panel titled Hybrid Cloud Enablement: Solving the Business Challenges Facing Operators and Users — to shine light on the various strategies that industry leaders are utilizing to get their clients what they need. After some initial introductions, the conversation honed in on the perspective of Christopher Trapp, Founder & CEO, UPSTACK, Inc.
“Chris, you’re more focused on just colocation,” remarked Gabe Cole, Chief Technologist at the Strongbow Consulting Group. “What’s your view of how hybrid cloud has changed the requirements of customers? Has it driven more into colocation, less into colocation, changed footprints, or is it yet to be seen?”
“I think it’s a new kind of breed of customers. So, historically, colocation has really been supporting service providers. Network service providers. If you think of companies like Equinix, they started as an interconnection company. Same thing with TelEx. They were really focused on service providers, not so much on the enterprise,” replied Cole. “So now that the enterprise is starting to realize that a lot of their internal data centers are starting to come to the end of their useful life, they’re starting to ask the questions, right?”
According to Cole, a lot of them don’t even know the definition of Hybrid Cloud. “We all talked about this on the phone the other day. So they need to know, what does that mean? What is staying on-premise and what is going off-premise?” he asked, rhetorically. “Eleven years ago, when I got into the data center world, it was even more opaque and less transparent than it is today. But when you evaluated data centers, you looked at them from their static specifications. How reliable is the data center? Is it concurrently maintainable? How’s the energy efficiency? What’s the historical availability of that facility?”
“Whereas today, I’ll have the customers that we work with and they’re looking at these more dynamic specifications – the eco-systems that thrive within the marketplace that is Cyxtera, for example. they have a portfolio of data centers and each data center has its own eco-system of service providers, and then their portfolio as a whole has an eco-system of service providers. So we see them looking at it really to be able to leverage whatever applications do not make sense for the public cloud, and keep them internally,” continued Cole.
As for that? “Now that’s a whole other topic for another discussion, but we see them really trying to say, Okay, my more persistent loads, the ones that are a little more predictable or whatever the reason is that they keep it on-premise, I’m not going to be building that within my own data center. I need to be able to access certain cloud providers that I’m going to be leveraging,” he mused.
“The only way to access them, cost-effectively, is within these data centers that have these sort of cloud on-ramps, right?” he concluded. “Whether it’s via Direct connection with AWS or Azure or whoever. Or via an SDN like the providers that are out there. in my opinion a lot of these Cloud on-ramps are becoming table-stakes for most of the colocation providers that are out there today, to be able to provide that virtual cross connect into one or more of these Public Cloud providers.”
For more coverage of this panel, check out previous CapRE Insider Reports:
- Boston Data Center Insiders: Breadth of Services Key to Client Satisfaction with Hybrid Cloud
- Cyxtera’s Tina Gravel: Larger Firms Reaching Inflection Point — Have They Spent Too Much on the Cloud?
Banner Photo (L): Christopher Trapp, Founder & CEO, UPSTACK, Inc