CAPRE Exclusive: Digital Infrastructure Insiders Offer Predictions for 2021
Digital infrastructure industry executives have survived one of the most management-intensive years in the history of this growing sector. Faced with many challenges, insiders pivoted strategies and adopted new methodologies to survive, and in some cases, thrive. What will 2021 look like in terms of leasing demand post-COVID? On Tuesday, December 15, 2020, CAPRE gathered 10 industry experts to each present one unique prediction for 2021, offering exclusive analysis and perspective. The list kicked off with CAPRE's first predictive panelist, Svein Atle Hagaseth, Chief Sales Officer at Green Mountain AS, offering his take on what to expect in 2021. 10. Decisions Will be Driven by a Desire to Rebuild the Economy Sustainably and Support the Green shift. "Sustainability has always been on many peoples' lips...what's changed is that decisions are being made now with sustainability first," shared Hagaseth. "You're seeing a monumental shift in regard to these decisions. You see that in Europe with the power situation, where there's massive incentives to rebuild with green energy....and the governments want to meet their sustainability targets." According to Hagaseth, he thinks desires like this will drive the data center conversation in 2021, and the hyperscalers such as Microsoft & Amazon are already on board, with lofty goals of their own. "It's a holistic approach to sustainability -- it's cradle to grave....there's now an ability to have a lifecycle view of the services you're delivering and acquiring. Everything from pre-operation to operations to…
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