“Blockchain is the Glue Holding New Technologies Together” | Blockchain Chamber of Commerce’s Linda Geotze Previews Atlanta Innovations in DCIM Panel

ATLANTA, GA — An educator and connector, Linda Goetze, M.Ed., has been engaged with blockchain technology since 2012. She is President and CEO of the International Blockchain Chamber of Commerce and serves on the Blockchain Association Board of Directors.  A member of Mensa and CEO of Balancing Health, Linda helped establish the Atlanta Neurotherapy Institute. At CAPRE’s Fifth Annual Atlanta Data Center & Cloud Computing Infrastructure Summit,  Linda will be a featured panelist on the panel “A DCIM Revolution: Trends in AI, Blockchain, and IoT in Management and Operations.” In advance of the event, we connected with Linda to learn more about how the digital revolution is set to impact Atlanta and its business community. 

CAPRE: Thanks for chatting with us Linda. What are you looking forward to about CAPRE’s Fourth Annual Greater Atlanta Data Center & Cloud Infrastructure Summit on August 15?

Goetze: I’m really excited for this event, because the panel I’m going to be on has some people on it that I highly respect. I’m excited to have conversations and hear about the things going on in the region from others perspectives. Tracy Levine is a fantastic innovator, who definitely has her sights on the future and where things are headed. I’m really looking forward to hearing the other panelists’ answers to questions. You never know where the conversations are going to head! Also the Ga Aquarium is a great venue that the Blockchain Chamber just recently had an event at in conjunction with the Software Association of TAG. It should be a great crowd in a beautiful space talking cutting edge tech – what’s not to love?!

CAPRE: What perspective are you bringing to the table as CEO of the International Blockchain Chamber of Commerce?

Goetze: I’ve been in Blockchain technology since 2012 and I bring a long-term perspective to the table. In my role at the Blockchain Chamber of Commerce, I’m focused on raising awareness, facilitating adoption and inspiring advocacy. I’m an educator and a connector.

Speaking of connectors, if you look at where emerging tech is headed, Blockchain is the glue holding them together with security and immutability. It’s a supportive infrastructure for AI, IoT, and machine learning.

CAPRE: Tell us more about the mission of the Blockchain Chamber of Commerce.

Goetze: The Chamber was ideated in 2017 by Abraham Xiong and our mission is to educate and connect the community to facilitate mass adoption of blockchain technology. During the past year, we’ve held 1-3 free educational opportunities for the community every month and we’ve been incubating a number of companies. I believe the CEO of one of those companies, Energine, will be on a panel as well. They are working on such innovative IP! We’ve also launched a social media platform to help connect the community in an organized fashion at blockchainecosystem.io. It offers a unique SEO boost for experienced contributors and companies with Microsites linked back to their traditional websites.

CAPRE: What is the latest on the ground in the emerging technologies space within Atlanta specifically?

Linda Goetze, CEO, Blockchain Chamber of Commerce

Goetze: There’s so much going on in Atlanta. That’s what I’m so excited about – there’s a company in Atlanta called Block Knowhow. I’m so excited to see the impact they’ll have on the supply chain ecosystem. It’s going to be big! Another big player is HSBlox. The team there is revolutionizing processes in healthcare with blockchain, and if some local healthcare providers don’t get innovating with their solutions, the south east is going to be exporting its innovation rather than capitalizing on its implementation locally. Just north of Atlanta, it’s also been great to connect with the CEO’s of organizations like Ternio, who has the “Block card” as well as BitPay, one of the longest standing Blockchain payment processors in the world and work with them to facilitate adoption.

We’ve also connected with traditional Chambers like the Cummings-Forsyth Chamber of Commerce and the Metro Atlanta Chamber of Commerce to help educate their staff and membership on emerging technologies. This is a time of expansion – we’ve gotten through the crypto-winter, and the disbelief that Blockchain would produce ROI, and now some really big companies are showcasing real ROI and the inevitability of crypto and blockchain is beginning to be accepted – even here in Atlanta!

CAPRE: Which Atlanta vertical stands to benefit most from Blockchain?

Goetze: Atlanta is arguably already the fintech capital of the world. Blockchain implementation by organizations like ICE and what they are doing with BAKKT could be a huge value add to that vertical as well. I think Atlanta is second or third in the number of supply chain companies based here and that vertical is going to be hugely impacted by blockchain implementation. The reality is that there will be multiple verticals that benefit from blockchain and we showcase the twelve we believe represent the Ecosystem as a whole at BlockchainECOsytem.io.

I believe the Lt. Governor just spoke, and is going to speak again, about the vision to make Atlanta, GA a beacon of innovative technologies, especially with Blockchain, in the southeast. I really believe emerging technologies will make the region more relevant on the international scene in all verticals.

CAPRE: What’s happening on the compute side in Atlanta? Are you hearing movers and shakers wanting to mine in the Big Peach?

Goetze: I actually just spoke with someone who wants to take a local project from .5 megawatts to 100 megawatts, and so that’s just one example of the need for Blockchain mining infrastructure. There’s a lot of innovation going on in the Atlanta Tech Village. One gentleman I know is working on optimizing the actual miners, to help reduce energy consumption and streamline the mining process. Right now we’re hearing about mining taking place in bunkers actually, because of all of the heat here. So one big question actually surrounds liquid cooling – will that help more mining to take place in areas as warm as the southeast?

CAPRE: What obstacles exist for more innovation and adoption in the Blockchain world?

Goetze: The biggest stumbling block for innovators is the transition point they have to hit, between having a great idea and having the proof of concept be far enough along so that they can go ask for funding. When you had the ICO rush, there wasn’t the level of due diligence that there should have been. Projects got funded with tens of millions of dollars that didn’t have the team or tech to justify that.

But now, unfortunately, we have amazing progress, but teams and tech are having trouble getting funded because of the bad taste stuck in peoples mouth during that ICO phase. If I could see any one thing positive happen in the industry as a whole, it would be investors being more open to the projects still in start-up mode. They don’t have their first round of funding, they’ve been bootstrapping, but there’s something there.

CAPRE: So what’s the bottom line for the Blockchain Chamber of Commerce?

Goetze: We want to continue to raise awareness and facilitate adoption! To that end, we’d love to invite anyone who’s interested in learning more about blockchain and the Chamber to visit https://www.blockchainchamber.org and https://blockchainecosystem.io – engage, ask questions, and learn. If you can support the ecosystem, we’d love to have you on-board and connect as an experienced contributor as well. We believe that connecting in an organized way will lead to better and faster results for everyone during blockchain adoption and implementation.

CAPRE: Got it. We’ll see you in Atlanta, Linda.

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