Awareness, Advertising, & Stigma: Women of Mission Critical Offer Strategies for Recruitment

LEESBURG, VA – CAPRE’s inaugural Women of Mission Critical Summit tackled the data center industry’s diversity challenges head on, from many angles. The culminating panel of the day, “Seeking Talent and Skills: Best Practices for Recruitment in Today’s Environment,” was perhaps the most focused on shining a light on specific problems in our industry, and also featured some discussion in response a question from an audience member about how to translate big ideas into real results – how to get over the hump and get those applicants in the door and on the job. One key perspective was that of Heather Dooley, Chief of Staff for Data Center Business Operations at Google. “Honestly, I think that the problem we all have is that this is a hidden industry. No one knows about it,” she asserted. “When people think about working at Google, they think about getting into software development. They think about all of the entire stack, and they start at the top, but when they get maybe to the network, and then they stop.” “So I think it’s our job, collectively, to figure out how to raise awareness about this part of the industry. It’s so critical, but no one knows about it,” continued Dooley. “That’s what I think our opportunity looks like. We have iMasons of course, and 7x24, and those are fantastic, but they’re focused on all of us. We need to peel that back, and figure…