AliBaba to Become Olympic Cloud Service Provider

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Jan 31, 2018
by Josh Anderson

DAVOS, SWITZERLAND — The International Olympic Committee (IOC) and Alibaba Group recently announced at the World Economic Forum a long-term partnership through the Olympic Partner worldwide program. Alibaba will enjoy the honor of serrving as the official Cloud Services and E-Commerce Platform Service Partner for the Olympics. The partnership will last through 2028. Alibaba is the only company to date to make such a commitment through 2028. They are also the first Chinese firm to commit to the Beijing Olympic Winter Games set for 2022.

“In this new digital world, Alibaba is uniquely positioned to help the IOC achieve a variety of key objectives outlined in Olympic Agenda 2020, while positively shaping the future of the Olympic Movement. This is a ground-breaking, innovative alliance, and will help drive efficiencies in the organisation of the Olympic Games through 2028, whilst also supporting the global development of digital opportunities including the Olympic Channel,” said Thomas Bach, President of the IOC. Alibaba’s contributions will include:

  • cloud computing infrastructure and cloud services to help the Olympic Games operate more efficiently, effectively and securely, including supporting big data analytics requirements;
  • the creation of a global e-commerce platform for Olympic stakeholders to engage and connect with fans seeking official Olympic licensed products manufactured by the Olympic parties’ official licensees, and selected sports products, on a worldwide basis;
  • leveraging Alibaba’s leading digital media technologies and know-how to develop and customisz the Olympic Channel for a Chinese audience

“Alibaba’s partnership with the IOC is built on a foundation of shared values and a common vision for connecting the world and enriching people’s lives,” said Founder and Executive Chairman of Alibaba Group Jack Ma. “We are proud to support Olympic Agenda 2020, using our innovations and technologies to help evolve the Olympic Games for the digital era.” This agreement will cover the Olympic Winter Games in PyeongChang South Korea this year, the Olympic Games in Tokyo for 2020, the Olympic Winter Games in Beijing set for 2022 and as well as the Olympic and Olympic Winter Games in 2024, 2026 and 2028 — though the IOC has not yet selected destinations for these occasions.

“Alibaba is proud to empower the International Olympic Committee in a game-changing digital transformation, while moving another step closer toward our goal to serve 2 billion consumers,” added Chief Executive Officer of Alibaba Group Daniel Zhang. “We will leverage our experience in serving a young user base to help connect more young people to the Olympic Movement, helping to strengthen our brand through this historic partnership.”


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